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What Makes People Buy: What Car Is Right For Me?

What Did the Reptilian Brain Say to Neocortex? Let’s Meet Somewhere in the Middle Brain. Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence....

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What’s Holding Your Business Back and a Simple Fix You Can Implement Right Now

Everyone is born creative and given a box of crayons. Then, around the age of 7 your crayons are taken away and replaced with books filled with algebraic nonsense, premature teachings, one sided...

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Sex and Cash Business Theory

Kevin Smith is one of my favorite directors and he has this Sex and Cash Business Theory thing down. FYI: All Kevin Smith related links are Amazon Affiliate Links. He directed Clerks. It was a labor of...

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All The Word’s Economy Is Candy And How To Get A Taste

When I was in 7th grade, my Home-Ec. Teacher, Mrs. Reed, gave a bag of candy to each kid and asked us to put a value on it. The total value was summed up and the number was written on the board. Then...

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You Don’t Need What You Think You Need

Meeting someone who wrote a masterpiece on the back of a Deli menu while living under the bridge would not surprise me. Meeting someone who did it with a silver Cartier pen on an antique writing table...

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No Bullshit Approach to Search Engine Optimization and Google Page Rank With...

This is truly an EPIC podcast with my favorite new person Dan Cristo. Turns out, Search Engine Optimization and ranking well on google is not that hard when you have someone who can explain the...

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Reverse Engineering a State Farm Commercial

Before a 30 seconds long spot is released into the wild, a group of very smart people gets together and try to figure out the best way to get us to open our wallet. Have you ever wondered what buying...

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What Makes People Buy: Apologies

Apologizing is the new in-thing. If you want to move some product, get ready to apologize. And not any ol’ apology will do. It has to come from a high-ranking officer in the company; usually the CEO....

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Does Your Business Suffer From Chronic Blindness?

It’s easy to make fun of Bill Gates for saying “No one will need more than 637 KB of memory for a personal computer.” To give you some sense of the scale of Bill’s blindness, the computer that I’m...

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How To Market Your Soul On Video

By recognizing that people purchase for emotional reasons first; justified with a bit of logic second, you are able to create real content that focuses on what people want and need rather than...

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